Maximize Real Domain Profits Through Development and SEM
2010-03-17 | 1
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Unless you have the killer type-in domain and are sitting pretty with daily quality type in traffic to the parked page, your domains are not reaching their full potential. The domain system was never designed for strict type-in navigation. The type-in phenomena kind of sneaked in unannounced and pleasantly surprised some early domain investors, which led to the rapid growth in parking companies started by the very domain investors.
The truth is that the vast majority of domains don’t make real money in parking. Even PPC revenue plummeted, perhaps due to when potential customers enter sites via parked pages, the conversion rate is not as high as when they enter via a website on the same topic. So while both parking PPC and site content PPC went down, site PPC stays well above parking. So domain owners turned to content sites made for PPC revenue. Now although they may enjoy better per click performance, unless the content is original then the sites still rely pretty much on type in traffic.
To maximize domain profit it is essential to maximize the domain potential. The domain system was designed for easy navigation of Web pages. Stands to reason then, and everyone agrees, that developing a domain into a website will increase value of and revenue from that domain. However, if you own 1000′s of names, the time and money needed to develop these is quite significant. Then just developing is not enough. To truly maximize your domain profits, it is important to employ SEM. What is SEM? SEM stands for Search Engine Marketing which includes different methods of increasing a website’s presence on the search engine results pages.
The domain publishing platform for the Domainer Script application is Domain2Site. This system offers the essential tools to quickly publish domains with fresh SEO-friendly content (plus other features) at very low start-up cost (around 0.70 cents per month.) This allows domain publishers to direct more of their resources to SEM.
Search Engine Submission
One of the first steps is to submit your sites to the search engines. A simple search for submit to search engines or add url will yield many results. Here are the big search engine submit pages:
Google: http://www.google.com/addurl/
Yahoo: http://search.yahoo.com/info/submit.html
Bing: http://www.bing.com/webmaster/SubmitSitePage.aspx
If your website does not appear in any of the search engines above, simply adding your url via the links above, can take quite some time (perhaps a month to a few months) before the search engines index your site.
To speed up the process is to get indexed via other sites that are already in the index. For this, directories are very valuable. The highest quality directories will bring fastest results, but they are most expensive. Here are a few examples:
Best of the Web – http://www.botw.org
Yahoo Directory – http://dir.yahoo.com
Another very good one is www.dmoz.org, it is free but difficult to get listed and may take a long time.
It is not recommended to submit to the above directories except your very best sites. If your site does not have sufficient quality content it may be rejected and your effort is lost.
For the majority of sites, you will want to use quality free directories and low cost directory submission services.
Going to any of the top domainer or web forums and searching for directory submission will yield many results. Some of these forums are forum.digitalpoint.com, dnforum.com, namepros.com, v7n.com. Be judicious in the service you use and refer to the posts from other users of the service.
Of course, the best and most cost effective way of getting links is doing a search for free web directory and doing it yourself. This is the most time consuming but you will have best quality control over the process.
Finally, you can also do article marketing by submitting articles to well known and ranked article services such as ezinearticles.com, articlesbase.com, and others. Learn more about article marketing on Google.
Remember, Domain2Site is the world’s most unique mass website publishing platform that will leave sufficient resources to build quality content and Search Engine Marketing, the key to maximizing real domain profits.
Labels: Domain Development, Domain Monetizing, Domain2Site