Concept domain names, aka brandable domains, are short, easily pronounceable domains that are made up that sometimes resemble one or two real words but often have absolutely no meaning in modern language. Many of the Web’s greatest and most famous ebusinesses are built upon domains that can be considered concept (or brandable) that are either 1) completely made-up or 2) combine two words into one. Google is a made up word from googol (a number that is equal to 1 followed by 100 zeros), Expedia (the popular travel site) is made up word from expedite or expediate, Travelocity (another famous travel site) is a combination of travel and valocity. These are just few of the mainstream examples. Other websites combine words with utopia (keyword+topia) or eureka (keyword+reka), as in the recently launched game by Hasbro: Pictureka. Keywords can also be combined with endings of dictionary or encylopedia (as in Picturenary or Wikipedia and Webopedia.) Technorati and Digg, the so called Web 2.0 web-based services, resemble real words. Oprah recently launched Zappos.com which slightly resembles the Spanish word for shoes, zapatos, and sells, among other things, shoes. Bamzu is an ecommerce site by Turner Broadcasting which is a completely made up name. These are some recent examples of high-profile brandable concept domains made popular by marketing and development efforts. You may have seen or heard of others.
Slapping a ‘net’ or ‘web’ at the end of keywords is probably the earliest example of concept names made famous by the Internet boom. These are mostly all unavailable (in quality keywords anyways.) Virtually any combination of letters that are easily pronounceable can be a new ebusiness name. The four letter pronounceable combinations are most valuable and only available from resellers as of this writing.
Why are concept names attractive?
Concept names are still readily available if you look carefully as they are less frequently registered, even in as short combinations as 5 letters. Concept domains registered may be resold at much lower price than generic keyword domains. Good concept domains are easy to remember and spell, as such they are highly brandable. Concept domains can be trademarked to counter domain squatting (i.e. registering other extensions or typos by unscrupulous individuals to try to veer away traffic) if you decide to build a business around it.
As concept or brandable domains become more and more rare over time they will increase in value to the end-user. Certainly demand will increase since the Internet continually grows in popularity and new players enter the market on a seemingly weekly basis.
There really is no limit or rule regarding creative concept names, other than they should be memorable and easy to say. Your imagination is the limit to finding good concept names, so if you have a creative mind then you are ahead of the game. It can be a fun excercise looking for new concept domains that can be easily brandable. Go ahead, give it a try. Who knows, you may register the next Google, Yahoo!, or Zappos business name.
This article is originally published on the Domainer Script blog, home of the professional domain sales and management script with content management tools.
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Labels: Available Domains, Brandable Domains
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