Concept domain names, aka brandable domains, are short, easily pronounceable domains that are made up that sometimes resemble one or two real words but often have absolutely no meaning in modern language. Many of the Web’s greatest and most famous ebusinesses are built upon domains that can be considered concept (or brandable) that are either 1) completely made-up or 2) combine two words into one. Google is a made up word from googol (a number that is equal to 1 followed by 100 zeros), Expedia (the popular travel site) is made up word from expedite or expediate, Travelocity (another famous travel site) is a combination of travel and valocity. These are just few of the mainstream examples. Other websites combine words with utopia (keyword+topia) or eureka (keyword+reka), as in the recently launched game by Hasbro: Pictureka. Keywords can also be combined with endings of dictionary or encylopedia (as in Picturenary or Wikipedia and Webopedia.) Technorati and Digg, the so called Web 2.0 web-based services, resemble real words. Oprah recently launched Zappos.com which slightly resembles the Spanish word for shoes, zapatos, and sells, among other things, shoes. Bamzu is an ecommerce site by Turner Broadcasting which is a completely made up name. These are some recent examples of high-profile brandable concept domains made popular by marketing and development efforts. You may have seen or heard of others.
Labels: Available Domains, Brandable Domains
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