The sale of ServCorp.com has domainers both scratching their heads and congratulating the seller for the deal in this domain sale. To a new company or an investor this domain would have very little value relatively speaking. However to a company that operated for a number of years and has built their business around the name, the value is priceless.

Other factors are also present that garnered such a price. There is no doubt that the fact that ServCorp.com was previously a business site of a company of the same name in United States, sold to a company of the same name in Australia, helped to legitimize the high ticket price. Also it was an advantage that a professional domain broker was used in the negotiations, as they know the potential value that a domain would have to the right end-user.

It seems that the perfect storm was present for this sale: exact match of domain name to end-user, prior perceived legitimate use, and professional sales presentation and negotiation.

Labels: Domain Sales Tips

There are no two ways about it. When it comes to long term exposure and success on the search engines the three most important aspects are CONTENT CONTENT CONTENT. Just check out what the experts are saying:

SEO Success — Guess What…Content Works!

More often than not, though, the answer to long-lasting results in the search engines comes back to one simple truth: search engines like content. And good content takes time.

Content? Content. Content!

Content. This buzzword in the SEO space has grown to astronomical levels. As I speak with companies on a regular basis, they constantly tell me that they’ve been advised to write new and unique content by the boatload — no matter the Web site or space they’re in.

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Labels: Domain Sales Tips, Search Engine Marketing

Selling domains to end users will most likely get you the highest price for your domain because the right end user has a business use or marketing strategy along with the desire to own your domain. End users generally pay retail prices. The General Manager of NameMedia (BuyDomains.com) Peter Lamson recently told the DNJournal that his company had its best quarter ever in 1Q-2008 because of their domain sales to end users.

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Labels: Domain Sales Tips