2009-12-12 | 3 comments
The sale of ServCorp.com has domainers both scratching their heads and congratulating the seller for the deal in this domain sale. To a new company or an investor this domain would have very little value relatively speaking. However to a company that operated for a number of years and has built their business around the name, the value is priceless.
Other factors are also present that garnered such a price. There is no doubt that the fact that ServCorp.com was previously a business site of a company of the same name in United States, sold to a company of the same name in Australia, helped to legitimize the high ticket price. Also it was an advantage that a professional domain broker was used in the negotiations, as they know the potential value that a domain would have to the right end-user.
It seems that the perfect storm was present for this sale: exact match of domain name to end-user, prior perceived legitimate use, and professional sales presentation and negotiation.

Labels: Domain Sales Tips

